Annuvia’s Board of Directors

The management of Annuvia would like to formally thank these individuals for their significant contribution to assisting us achieve our goal of increasing public safety.

Micah Bongberg—President & Chief Executive Officer

Mr. Bongberg is Annuvia’s Chief Executive Officer. He oversees Annuvia’s corporate operations and reports directly to the Annuvia Board of Directors. Mr. Bongberg is currently focused building long-lasting relationships with the Automated External Defibrillator (AED) unit manufacturers and AED distributors across the country. He is particularly excited about some exciting new research and development projects that are in the pipeline!

Click here to learn more about Mr. Bongberg.

Joseph Novello IV—Director

Mr. Novello is the Founder of Annuvia. A special focus of Mr. Novello’s time is forming partnerships with non-profit organizations with the impetus of increasing the prevalence of Automated External Defibrillators (AED) and quality-trained lay rescuers throughout communities, so as to increase the likelihood of surviving Sudden Cardiac Arrest (SCA).

Before his involvement with Annuvia, Mr. Novello worked in a variety of capacities in the medical and emergency response fields including as a critical care Registered Nurse and as a Firefighter/EMT. It was in that capacity that he realized the need for coordinated health services and the training that Annuvia provides. Mr. Novello has directed other health care providers in the emergency care of ill and injured patients and holds numerous advanced certifications within the medical field and Fire Industry including RN, BSN, BA, NFPA FF11, AHA BLS/ACLS TCF. He has additionally held several Board of Director positions in the nursing area and is a member of Sigma Theta Tau International. Mr. Novello is a member of the Training Center Faculty for the American heart Association (AHA) and for both Basic Life Support (BLS) and Advanced Life Support (ALS).

Joe Novello graduated from the University of Portland with dual baccalaureate degrees from the School of Nursing and the College of Arts and Sciences.

Thomas Eddington—Director

Mr. Eddington has more than 25 years of international experience in organizational and human resource development. He has advised a number of start-up companies on strategy, staffing needs, and organization formation to fulfill business plans. He particularly enjoys being in a situation where he can not only advise, but also learn. His interest in the wellness field is, in part, the result of a personal struggle with Lyme disease. Thus, he was in a receptive frame of mind when introduced to the concepts represented by Annuvia by a colleague.

Most recently, he was a partner at Hewitt Associates, the world’s leading consulting firm specializing in Human Resource Consulting and Outsourcing. In that capacity, Mr. Eddington represented a wide range of corporate and nonprofit clients including Hewlett-Packard, IKON Office Solutions, MBNA Corporation, American Red Cross, Lehigh University, and the University of Pennsylvania.

Working in the wellness field is actually a return to his roots for Mr. Eddington. He was an athletic trainer in college and began his academic career in pre-medicine at Adrian College in Michigan, followed by post graduate studies at the University of Pennsylvania. He held a certification in CPR and First Aid. His two children keep him busy as do his interests in the environment.

Jeffery Stein—Director

Mr. Stein is currently a partner in Peyton Investments, Inc., based in Belvedere, California. In that role, he serves a myriad of functions including CEO Coaching and mentoring, advisory services, technology consulting, supervising turnarounds, and all phases of financial restructuring and strategic planning. He has a proven track record taking a company from the embryo of an idea to a fully developed viable mature entity. He is noted for creating shareholder returns while attaining high employee morale and excellent customer satisfaction. His extensive background in PC and mainframe technology, the Internet, and all phases of technology serves his advises well in the current marketplace.

Prior to working with Peyton Investments, Inc., Mr. Stein was the founder, CEO and President to Convene International of San Francisco, California, a pioneer company in the field of distance learning. Convene International counts as one of its successful clients the University of Phoenix Online. His early experience with business was as the founder and CEO of On-Line Business Systems, also of San Francisco. In that capacity, a fledgling 2 employee start-up grew to an established business with nearly $30 million in revenues with over 200 employees. Doubling revenues each year for 14 years, Mr. Stein built On-Line Business Systems into the largest privately held technology company of its kind in the Western United States.

Mr. Stein holds a degree in Accounting and Statistics from Toledo University/Ohio State University. He also holds a Certificate of Data Processing (CDP). He is a director of a variety of foundations and Chairman of the Board of several. His memberships in these groups reflect his wide ranging interests. His hobbies include skiing, golf, photography, and motorcycle touring.

William D. Evers—Chair

Mr. Evers’ involvement with Annuvia is fortuitous in that it allows him to combine both ends of the health spectrum; those of life and death issues and workplace fitness. He has been involved in personal healthcare and quality of life partnerships in a variety of forms for more than 30 years. His major impetus and driving force is that of promoting both a healthy physical environment and the internal quality of life that forms the basis of fitness.

Mr. Evers is a highly respected Bay Area native with extensive experience in the area of fitness and the role wellness plays in a productive life. He began the How Healthy Centers in an attempt to help people become aware of their personal fitness levels, a gap often unaddressed by a typical medical physical examination. Recognizing that approximately 4% of the workforce incurs nearly 20% of the health care costs, Mr. Evers has as a primary goal to teach lifestyle and behavioral changes that promote wellness. It is a natural corollary for him to partner his extensive skills and business acumen with Annuvia’s focus on workplace readiness and safety. Additionally, he has practiced corporate and securities law for over forty years and was the managing partner of Petit, Evers & Martin for twelve years. He founded the California Capital Access Forum and has promoted numerous seminars on financing young companies and start-up organizations. Mr. Evers was a member of the SEC Task Force on Small Business Capital Formation and the co-founder of the Alpine Meadows of Tahoe, Inc. and Boreal Ridge ski areas. He served as President on the Mayor’s office of Economic Development for San Francisco (1975-1978) and retired from the practice of law as a partner of Foley & Lardner, specializing in corporate and securities practice.

Mr. Evers received his BA from Yale University and his J.D. from the University of California at Berkeley.

Warren Heffelfinger—Director

Warren brings 20 years experience in building and leading recurring revenue service businesses in healthcare, telecommunications and financial services. His leadership skills have guided businesses through good times and difficult times, always with successful results.

Most recently he acted as CEO of Bay Alarm Medical, a company he co-founded with Bay Alarm Company, the nation’s largest independently owned and operated security alarm business. Founded in 2008 at the onset of the financial downturn, the business has grown to over 1000 accounts. His focus on channel development and sales management enabled this recent entrant to grab significant market share from well established leaders in a short period of time.

Prior to Bay Alarm Medical, he was the Founder and President of Arrival Communications, a facilities-based telecommunications provider based in Bakersfield, CA. Another business founded in a difficult financial time (2000), the businesses was able to grow to $25M in revenues by 2006 and was sold in early 2007. Difficult economic conditions combined with an unfavorable regulatory environment made leadership and communication an especially important requirement. Warren was able to utilize these skills to build a strong corporate culture at Arrival which became a competitive advantage over the 97% of competitors that failed during this period of time. His financial management skills were responsible for a consistent expansion of margins in an environment where pricing was on a continual decline.

Leading up to the founding of Arrival was his experience at Pac-West Telecomm, a Stockton, CA based telecommunications business similar to the model he built at Arrival. During his two years at Pac-West, the business grew 4x and he ultimately managed the process of selling the business to outside investors. This sale generated a 20x return for investors over a 4 year period of time. In addition to managing channel development and financing, he also took responsibility for regulatory affairs and was called on to testify in several Public Utility Commission hearings.

Warren received a BA in Economics and Political Science from Yale University. He earned an MBA from the Kellogg School or Management at Northwestern University and also a MEM (Masters of Engineering Management) from the McCormick School of Engineering, also at Northwestern.

He serves on a variety of corporate and non-profit boards and lives in Lafayette, CA with his wife, his 3 daughters and his 2 dogs.